This ad features a myth because it is built around the signs of success. It works to illustrate the status associated with someone who purchases Tiffany products. If you want to be classy, buy Tiffany.
Denotative value: This ad for Tiffany Sunglasses features an attractive woman wearing Tiffany sunglasses, jewelry, and nice clothing riding in the back seat of a nice car.
Connotative value: When we see that the woman is riding in the back of the car, we know that she is being chauffeured - a sign of success. The fact that she is gazing out the window implies that she is in a beautiful and possibly exotic place. Being able to travel to beautiful and exotic locations is also a sign of success.
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