Pepsi
Pepsi's use of red, white and blue creates color harmony as the colors elicit feelings of patriotism. In my research I found that Pepsi switched to red, white and blue after WWII to show support for the war. These colors are similar to the triadic color harmony, only Pepsi incorporates white into the logo as opposed to yellow.
BP
I find BP's choice of color very interesting. According to their website the colors used suggest "heat, light and nature."With BP's lack of environmental conservation, choosing colors that represent nature seems like an attempt to improve their image. This logo uses an analogous color harmony as yellow, yellow-green and green are spaced equally from each other on the color wheel.
IBM
According to Wikipedia, Big Blue is a nickname for IBM. One theory explaining the origin of the nickname is that it refers to the mainframes IBM installed in the 1960s and early 1970s. This was an interesting fact that I was unaware of. The color blue is a big part of IBMs culture. The blue logo creates color harmony as the color blue is soothing to the eye.
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